Kat Models

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There are two approaches:

1) You work with an individual or organization that finds you work
2) You put together your own marketing plan and go out and find the work yourself.

With the first approach, you work with a modeling agent or agency. There is more information about Modeling Agencies under the Modeling Agency section (Chapter six). With the second approach you work as an independent or 'freelance' model. As a freelance model you track down your own jobs and may sign non-exclusive contracts with several agencies. In both cases you must put together your marketing tools - a composite card, a portfolio, and a web presence (more info on this follows). All of these marketing tools require photographs and you get these photos by tracking down test shoots.

Composite

After you have some photographs in hand you can begin to put together your marketing tools. The first of these tools is a composite. This is a single sheet of paper that has a head shot printed on one side and more photos and your vital statistics on the back. Many years ago the basic marketing tool was an 8x10 inch Black & White glossy photo of your head and shoulders and stats typed up and pasted on the back. This later evolved into a printed front and back '8X11' B&W sheet, then to 5X7 printed or photocopied card, to today where, with computers and on-demand printing, you can produce your own sales brochure. At any rate, this is your basic marketing tool. You give it to photographers, art directors, casting agents and others. This gives them something they can put in their files and refer to when looking for talent. It is your sales brochure and business card all in one and it is hard to get far without it. It cost some to put together but that's the cost of being in business for yourself.

Portfolio

Your second marketing tool is the portfolio. After someone shows interest in you, they are going to want to see more photos of you. This is where your portfolio or book comes in. Your portfolio contains an assortment of photos and tear sheets showing what you have done and your "look". They all, of course, must be of excellent quality. When you're starting out you won't have any tear sheets as you haven't done any jobs yet. As you do get work, you will add tear sheets to show you have done actual jobs.

How many photos and tear sheets do you need? Enough to show what you are about, but not so many as to Portfoliooverwhelm and bore someone. It is a tricky balance and takes a lot of scrutiny and evaluation to get a balanced book. What size and format? I think that is open. You need to be able to leave it behind, messenger it over, mail it out, and carry it in. It doesn't hurt to be distinctive, but it needs to be easy to look through rugged but fashionable - sounds like a Professional Model. [Moreinformation on portfolio cases Chapter Seven]

So what types of photos should be in your book? First, you need a good clean head shot. This goes for your composite card as well. This head shot needs to show you - both your physical appearance and personalty. This gives a photographer clear idea of your "look". In addition have a couple of full length shots that show your body shape. The head shot and body shots might be more technical kind of shots. The rest of the portfolio should be filled with WOW! shots. Just as in any kind of advertising (which is what a portfolio is), you need to sell the client. That is what the bulk of the photos in your portfolio should do.

Photos for a portfolio should usually not be done by just one photographer this is because many photographers develop their own style. If your portfolio were to be shot by just one photographer, it would only show that one style, that one way of looking at you. Although one photographer can shoot your initial composite, a portfolio needs variety. It needs to show how several different photographers see you and how they capture your look. Remember, for print models the portfolio is your major marketing tool and can often close the deal. Also, having said all that, there are exceptions and exceptional photographers who can produce enough variety images to fill your portfolio, but it's rare to find one.

Web Presence

This is a rapidly changing topic. The following material I wrote several years ago and it may be out of date. I still believe in much of this material so I will leave it for you read. The two trends I am seeing that bring this material into question is modeling agencies' web sites and if anyone will ever find you on the web. I am currently seeing, to my dismay, modeling agencies dropping their web sites. It appears the idea of an agency putting all of their talent on line for clients to see has not worked out for agencies. Two things agencies have going for them is personal contact with clients and filtering which models a client sees. Both of these are loss on the web. So far no one has come up with a dominant model web listing site. Instead I am finding hundreds of listing sites all of which are hard to navigate or with password protection that make them a bother to deal with. It maybe the case that you either put up a professional web site and promote it or don't bother with the web. All of this is still changing as the web changes so we will see where it goes. (Note: As Kat Models we are trying all we can to see that all our models get listed on our site http://www.behance.net/katmodels for equal opportunities)

Since you are reading this you already know how important the Internet has become. Like other small businesses it has become important for a model to have a web presence. Almost all photographers and art directors have computers now and most are either on line. This gives you a large potential web audience. For photographers and art directors searching for talent, on line offers speed, greater selection, 24 hour a day search possibilities, and ultimately cost savings. This certainly is not perfected yet.

Most modeling agencies have web sites and most are password protected. Since they deal with a select local clientele, they do not need every nosy web surfer checking out their models and eating up their download bandwidth. This password protection, like other activities a modeling agency does, helps to screen out problem clients. If you sign with an agency, they will have some means to get your portfolio on line at the agency's web site. Though this system has some good points, it does block the photographer who may just occasionally need a model - especially if it is a last minute idea.

If you are with an agency you still may want to have a web presence that is accessible to everyone. This gives you a place to which you can direct friends, reach clients who don't work with modeling agencies, and for that one-in-a-million chance that a major modeling agency scout or that big-time Hollywood casting director might just come surfing by and spot you. For a freelance model, setting up an independent web presence is the only option and essential.

Currently I see three possible options for setting up a web presence:

1) A free model listing site,
2) Your own web site, and
3) An online virtual modeling agency or model listing site. Be aware that with any independent web posting you have to exercise caution. You are putting material out there for everyone to see, both the good and the bad.

Free Model Listing Site

There are a few free model-listing sites that allow you to post either information about yourself and a link to your web site or a few photos and some information. There is no cost except for some time and getting images ready for the web. Generally you do need to know a little about posting things on the web but most of these sites have instructions on how to do this. Since it is free you may wantto take advantage of this service and see what happens.

A Web Site of Your Own

There are a few free web-hosting sites left. With these hosts you can put up your own complete web site (covered with ads). This does take some level of web skills, either by you or a friend, to accomplish so this may not be an option for everyone. Also, it is unlikely anyone will find your site unless you promote it. You do have full control of what you put up and how you represent yourself to potential clients. There are also a lot of low price ($10 per month or less) web hosting service. The free part of the internet is almost gone.

A Paid Virtual Modeling Agency or Paid Model Listing Site

There are now hundreds of these sites. They vary on just what they offer and how many photos you can post. Their costs vary from initially free to several hundred dollars a year. They also vary on how many other services they offer (their own traveling photographer, virtual modeling classes, and signing fee - starting to sound familiar?) They all do seem to make the same wild claim, that every modeling scout, modeling executive, casting director, art director, and photographer on the planet will possibly see you; all of them, of course, have nothing better to do than search through millions of web sites so they can happen on this one and see your picture - and you might also win the lottery tomorrow. As you can guess from my tone I think most of these sites are rip-offs. However, I also believe at some point a couple of these sites will, after a major shake out, be key and useful sites.

This is an evolving area of model promotion. We have already seen major players like Iam.com go under and the rise of the on line "modeling scouts." So far, as a photographer, I have yet to find a modeling listing site that is useful. So I am still uncertain how useful any of these services are.

What to Look For

If you are looking for a paid model listing site and you actual want to have some hope of getting work from it, consider these factors before signing up:

1) The site should be easy for someone who wants to find a model to use starting with the home page with clear directions for the model seeker(photographer, art director, and such) to follow. Most sites clutter their opening page with model mania news, how a model should sign up, and stories of not so famous models. If a potential client can't find how to search the site and feel welcome, they are not going to stay.

2) Does the site have a good search system? Many of the model listing sites let you search by size, gender, hair color, ethnic background, and planets in the solar system, but most fail to let you search by city. Since 90% of the work for models outside of cities does not include travel money, only local models will be used. If I, as a photographer, can't find what talent this site is listing for my area, the site is useless. Again, most of these sites want you to think top casting directors from around the world are going to find you so they don't include city search and in reality these sites are useless.

3) Does the site use thumbnail (small pictures) of the models and do they load quickly? I am amazed at how many of these listing sites think an art director or photographer is going to sit there while 5 or 6 high K files down load, and do this time and again trying to get an idea of the talent the site is offering. Or worse yet, where their thumbnails are 80K files rather than a quick-load 3k. Believe me as a photographer you go through a couple of these and you are out of there. You quickly don't care what talent is there - you have a life to live.

4) Does the model get to include other information? Many of these sites let you post just a couple of photos and vital statistics. After a photographer, or other potential client, has narrowed the choices down, extra info, like resume or interview questions can help show a model's personality and experience. Not only do you like a model to have that "look", but you also want to know she or he is someone you can work with. This extra information can help with that.

5) How easy does the site make it to contact and book the model? This part does not seem to be a problem with most sites. Many sites just let potential clients email you. Other sites try to be more like an agency and screen clients and set up bookings. The key point is that if someone does respond to the web listing, you must have a plan on how to proceed. Remember most of these sites are open to the whole world, so you do not know for sure who or what might contact you. You need to work out a system to qualify clients and make sure they are legitimate.

6) What does the site do to attract potential clients? The bulk of these sites just try to get listed on search engines and hope someone finds them. A few actually have a plan for attracting clients and a very few of those actually have budgets with which to do so. If potential clients can't find the site or are not driven to it, it does not matter what else the site does right, it will eventual fail, and along with the site's failure goes any hope of the models finding work.

Personal Appearance

The final marketing tool is the personal appearance. In its different forms it can be the "go see", the "cattle call", or "doing the rounds". If a photographer or art director has worked his or her way from your composite to your portfolio, then they will probably want to take a look at you. They may meet with you individually or they may look and interview several models at one time (the cattle call). This is the moment when a photographer has a chance to see you and evaluate you in person. You will be evaluated on your physical features, your professional appearance, and your working relationship. From here you get the job - or not!

Doing the rounds is at the beginning rather than the end of the marketing cycle. After identifying businesses that might employ models you get to do cold calls; that is, you drop in and see if the business uses models and you drop off your composite. This cold call can be done by phone, also. What is most effective will vary among photographers, art directors, and casting agents. This is why you sign with an agency as this is what they are supposed to do - market you.

So, how do you find who is using models and who to cold call or to whom to send your composite? The first place to start is with the professionals who traditionally work with models. This would include photographers, advertising agencies, graphic design firms, some public relation firms, and casting companies. Most of these can be found in the yellow pages for your city or a local business directory (available in some libraries). Then you must call, mail, e-mail or walk in the front door to see if they use models. Be prepared for a lot of rejection!

You should evaluate your city or region to see if there are businesses that are major users of models. A business directory can help locate these businesses. In Kampala we have two major department store chains with their own studios, as well as cloth-line branches such as Silvia Owuori, Woolworth, Select Garments , Bambeera couture, and several catalog mail order companies. All are heavy users of models and at times have hired freelance models to fill their needs. You will have to research your own community to see what your local opportunities are. I knew of a small town in Kenya that had a photo studio that specialized in photographing furniture and kept models busy just sitting on sofas to add a human touch. You may have to turn over some stones to see if there are any hidden opportunities in your town.

Naam
Kat Model School of Fashion

The market determines what models are needed. These needs tend to cluster into market segments and allow us to look at types of models. It is important to understand the type of model you want to be. By understanding the type of modeling you are interested in you can learn what the requirements are and if you can meet them. This also helps in avoiding getting ripped off (more about this on a later chapter). I have seen the greatest number of rip-offs and bad business decision happen when a wannabe model is thinking of one type of modeling (usually high fashion) and a scout, agent, photographer, etc. is recruiting for another (life style, Playboy glamour). So it is very important you understand what type of modeling you are interested in.

Fashion Modeling

The Garment and Beauty product industries are large users of models. People want to see what clothes or beauty products look like on somebody. Your high-fashion, designer-label garments, are designed for what fashion designers view as the "ideal woman." This is someone tall and slender, somewhat leggy, with a swan like neck and very young. In major markets like Nairobi, this is someone who is 5'9" to 6' tall and from a size 8 to a size 0 depending on what is in. For men it is at least 6 foot tall and a 40 regular - of course, you have to have that "look" to go with the clothes.

In secondary markets we would like to have this but often work with fashion models that don't meet these measurements. It is more important you just have a look of being tall and slender and that the sample clothes will fit you. The "look" can run from classic beauty to some extreme looks for fashion.

If you are going to work in front of the camera you need to be photogenic, and this you won't know until you do a test shoot. Usually the face is oval shape, with symmetry to the facial features. Eyes are almond shape. The cheekbones should be strong and nose straight and proportioned. Lips should be full. All of this just puts you in the general category; from there it is a matter of what the market demands are.

On the money - Top New York High Fashion models (there are just a handful of these folks) make more money than any other models (I have seen incomes as high as eight million a year). By contrast a model doing a fashion show at a local mall may get paid nothing. This shows the wide range of income one might expect in fashion modeling. Most folks who try to make it as fashion models will earn almost nothing so don't quit your day job.

Jamaican Model: Janelle Gordon

Types of Fashion modeling:

FASHION EDITORIAL MODELING - Vogue, Elle, Glamour, Cosmo, etc. - these and many other magazines today that focus on fashion have lots of editorial pages they must fill each month. Many of these editorial pages feature models wearing what the magazine thinks will be the next trend in fashion. Editorial work does not pay as well as other types of high fashion modeling but it is great for building a model's reputation and getting tear sheets for one's portfolio. Also, because fashion magazines are not as constrained as advertising work, they can use more 'extreme' and 'special beauty' models in their pages.

FASHION RUNWAY MODELING - Clothing designers traditionally show their new collections twice a year to perspective (store) buyers. (buyers is a key word here, if some one is putting on a fashion show without buyer then it is entertainment) As an example, the Swahili fashion week passed with 35 plus designers presenting collections for the event held in Tanzania Last year (note 2010 slow economy has not been kind to the fashion industry). Designers present these collections to a gathering of buyers by sending models down a walkway or runway. How well a model brings the clothes to life and shows important features of the garments can determine how well they sell. So it is worth it to a designer to have the most ideal models show these collections. This leads to why models have to meet very strict requirements and why they get such high fees for this type of work (modeling agencies have also forced up fees). These young models tend to be very tall, slender and move very well in clothes.

FASHION CATALOG MODELING - There are a lot of clothing catalogs produced. (I know because my significant other gets most of them and tries to keep them all in business by constantly buying from them.) These catalogs, whether business-to-business, store, or direct marketing, require models to pose in the clothes they are trying to sell. Generally, catalog models are picked for a project because they represent the ideal of the market segment for which that catalog is targeted. Often times this is the classic beauty - tall, slender, healthy, and beautiful. The marketing idea is for transference, i.e. if you buy these clothes you will look as nice as the person pictured in the catalog. Catalog modeling usually pays well because of the volume of photos that must be taken. When I was sharing space with a couple of photographers who shot for a department store chain they could be shooting for weeks with models to produce at catalog.

FASHION PRINT MODELING - This is fashion and beauty for print advertising. It can be display ads or collateral print materials. This is the most demanding work to get but pays the best because of usage and exclusives (this is where models make millions). These are the ads that can make or break a designer's reputation. With these ads it is very important that the concept, photo, and model work perfectly to convey the 'image' that is wanted.

FASHION SHOW ROOM MODELING - Modeling for buyers in the designer's show room. This is lower pay but very regular work, it could even be a full time job. Only happens where there are designer show rooms.

FASHION LINGERIE MODELING - Because this type of modeling may be more revealing it requires very good body tone and proportions.

FASHION BATHING SUIT MODELING - Again, more revealing requires excellent body tone and a healthy look. In this case the models were very fit.

FASHION FITNESS MODELING - As health and fitness has moved more into the public consciousness a greater demand has grown in this type of modeling. Of course being in the city with the corporate headquarters for Nike, Adidas, and Columbia Sportswear makes it very noticeable here. Where once everyone exercised in baggy gray sweats, fitness attire continues to evolve and become more everyday wear. Add to this all of the fitness, health, and outdoor lifestyle magazines that are on the newsstands and you have a fast growing category for modeling.

FASHION FIT MODELING - Fit models have the perfect proportions for a given clothing size. Garment manufactures and designers hire fit models to use to piece together new creations, see how they move, and develop their patterns. The key for a fit model is to never gain or loose an inch. A clothing manufacturer may hire a fit model as a permanent salary position. It is one type of legitimate modeling that you can see advertised in the classified section of the newspaper.

FASHION TEAROOM MODELING - This once was very popular (the '80s) in smaller markets. Usually it would be at ladies' luncheons where models would wander between tables wearing designer clothes from local fashion boutiques. The models would describe the outfit they wore and where to buy it. Not big bucks, but a place to start and gain confidence in a small market.

FURTHER DIVISIONS - These categories can have further sub-categories for size - petite and plus, and for age - children, preteen, and mature. Petite size models usually are 5'2" to 5'6". Plus size is the same height as standard size models but size 14 -16. Main stream models usually start in around 14 years of age and go to their early twenties. Obviously pre-teen is before this age and mature is everything after it.

A category of modeling will only be found where there are clients to support it. Since almost all of the fashion magazines are based in cities, that is where you will find work in the fashion editorial modeling category.

Body Part Modeling

Body part modeling is a special category that belongs in both fashion and commercial modeling. This is the use of just part of the body in a photograph. Often standard models that look great in full-length shots or head-shots don't look so good close up. Their hands or feet may look horrible. This is where the body parts model comes in. We will set up a shoot using the standard model's face but the body part model's hands and it looks like it is just one person. Usually body part models will specialize in just one part of the body like hands, feet, legs, ears, or neck.

Hand models are one type of body part model that I have had more call for. With hand models we look for long slender graceful hand and fingers. We also look for smooth (no wrinkles, hair or large pours), clear (no blemishes or irregular color) skin, and very good nails. The ability to pose the hand in a relaxed graceful fashion is very important. This is like a hula dancer that can tell a story with their hands and avoid what I call "the claw" that most folks produce when put in front of the camera.

Body parts model follow a similar path as regular models with finding modeling agencies, building portfolios and having comp cards. They simply pursue a very special niche market.

Commercial Modeling

Commercial modeling is sort of the catch all for everything that isn't fashion and isn't glamour. It is vast and diverse. The physical requirements can vary greatly. The 'look' can be mom, business executive, scientist, glamorous beauty, etc. The pay can be good but not to the level of the top fashion model and commercial models tend to find work less often. But it can be an area on can work part time at their whole life. Again, the purpose is to sell something - a product, service, or idea.

Some Categories of Commercial Modeling are:

COMMERCIAL PRODUCT MODELING - Generally we are generating a photo to sell a product and the model is used to show how the product is used. Also, model may be used to convey an image about a product. An example would be a model dressed like a doctor holding a blood pressure device. This gives an image of medical authority being behind the product. There is also the old Madison Avenue technique of selling a product by putting someone attractive by it. Although it may not be politically correct to do this, it still is done and it works. People stop to look at a pretty face, not at another vanilla computer box. The physical requirements and look for commercial product modeling can vary a great deal. It all depends on the image or story you are trying to tell. This is where character models are used.

COMMERCIAL LIFESTYLE MODELING - Models are used in photos showing a period of life or doing something in life. The photo might be an older couple walking on the beach and the photo is used in the advertising materials for a new retirement resort. Or a photo of a young couple playing in a park with their children and the photo is used in an ad for a life insurance company. The models are used to act out some concept or idea of life. The physical requirements, age, size, etc. can vary greatly. But most often they use the "beautiful people" in these photos rather then real folks off the street.

COMMERCIAL CORPORATE MODELING - Corporate modeling is like Lifestyle but it always has a business theme. Again physical requirements can vary greatly, but usually attractive people are used - although sometimes character models are used.

PRODUCT DEMO - In smaller markets this seems to be a favorite area to start models. Models stand in front of, or in a store or mall, and hand out free samples of something. The idea is they want someone attractive that people will be drawn to and will work for just a few hours or a few days. When you are young and starting out this pays better then any regular job and it can really build your confidence around people.

TRADE SHOW MODELING - Once again attractive people are attention getters. When a trade show comes to town some exhibitors may hire models to hand out literature at their booths. One of the classics examples of this is the auto show. Again, it gives some income when you are starting out and gets you in front of the public.

SPORTS/ATHETICALLY PROFICIENT/FITNESS - This is kind of lumping a lot together but this has been a growing area in modeling. With sport attire companies like Nike and the increase number of personal sports, fitness and outdoor magazines the need for models that look like they actually know what they are doing has grown. The idea is to look good and actual be proficient at the activity being photographed.

HOBBY MODELING - This is modeling for the fun of it, to help out a cause or a place to get started. Some folks may never make a living at modeling but enjoy being in front of the camera or being on the runway. It also ties in with organization that might put on a fashion show as a fundraiser. There have also been cases where some one may start modeling just for fun and this may some day lead to a career.

ALTERNATIVE MODELING - This term has been coined for the whole gothic/punk modeling. This is a very specialize niche

WARM BODY MODELING - This is my own term (unflattering as it is) . This is where you just need someone to put in a photo. When doing an outdoor tourist bureau type photos you often find you need someone hiking a trail or standing at an overlook, this is where you need a warm body to help animate the photo. This type of modeling does not pay much and may even be done on spec, but if you like doing outdoors or tourist activities it is a chance to make a dollar while having fun. This type of modeling can be open to all ages and sizes.

Glamour Modeling

Glamour modeling is modeling for photos with a sexual theme. This might be a simple cheesecake or beefcake photo. They can include bikini, sexy outfits and lingerie modeling. On the cheesecake level, photos can be used for calendars, posters, and other pin-up girl products. You can't pick up a car magazine without seeing a babe by the car or truck. As one moves to greater states of undress you move to the adult entertainment industry with high-end men's magazines like Playboy and then on down to the low-end back-ally magazines. But it is the Internet that dominates this field and is now loaded with all levels of sexual model photos. Glamour modeling and its triple X component is a very big industry. Top glamour models can make as much as top fashion models. But what is different from other types of modeling is all grade levels in glamour modeling can make good money and it is common for an established model to make over $100,000 a year. There are no height or size requirements as in fashion modeling. Where fashion modeling wants you to look like a beanstalk, glamour modeling wants you to have curves like a young Pamela Anderson. Where fashion may want a 'special beauty look', glamour modeling wants traditional drop dead gorgeous; where fashion really only happens in cities, glamour can happen anywhere and does.

You have to be over 18 to do glamour modeling even cheesecake. With the way the laws are today a photographer runs a real risk doing any kind of sexy photo with someone under 18. With news story reporting mothers are being thrown in jail for photographing their own children taking a bath and putting the photo in a family album, I think the risk is too great and the return too small to do any glamour work with someone under 18. But this field is wide open once one is of legal age. Unlike fashion modeling where you career is over by the time you are 30 with glamour your career could be just getting started. There is evendemand for good looking grandmothers in their 50's and 60’s.

This field is easy to get started in, as there are a lot of photographers who would love to do test shoots and photo assignments on spec. Finding work and getting test shoots has been made easy with several web sites that cater to this field, although getting top high paying work can take as much effort as becoming a high fashion model. I will leave details and how this is all done to some other web sites.

Get more information on specifications of this field >>https://www.facebook.com/groups/fashionafricapg/files/

Naam
Kat Models School of fashion

To be a professional model basically comes down to three things:

1) Having the look and talent that someone needs (generally the client) bad enough for the project they are working on at that time that they will pay you for your time.

2) Making life easier for the art director and the photographer so they will want to work with you, and not throw you out of their studio.

3) Making sure the client, photographer, and art director know you exist and want to work.

Professional modeling starts with the client's need and their willingness to pay. Modeling with out paying clients is just a hobby or someone trying to rip you off.

Having the right look and talent is what you inherited genetically and there is not much you can do to change that. The rest is where being a professional model comes in - knowing what to do and how to market yourself. When a project calls for someone attractive to stand next to a new product, the person who can constantly look good in front of the camera, show the emotional expression that is needed on cue, show up on time and leave on time and in so many other ways make the shoot go quickly, efficiently, and successfully, is the person who will get the job. That is also the person who gets asked back the next time.

The part after the genetics is what makes a professional model and leads to a career in modeling. This is also the person who will deliver what the client needs and is why we use them and not just pull someone off the street.

Guidelines for what it takes to be a model.

Well, all the above is fine but does not give you much to go on, so do you have what it takes to be a model? The first thing you have to consider is what type of model do you want be? If you are trying for high fashion modeling, the runways of Paris, the cover of Vogue, etc., the requirements are very strict. If you are hoping to do commercial modeling (such as product or lifestyle) the requirements are much broader. If you want to be a glamour, or pin-up model, this area has its own set of requirements. To get the types of modeling categories, please visit the tab FEATURED on the blog.

First Thing to Understand

All modeling, except for some glamour, is client driven. There is no need for a model (or for that matter, a photographer, bummer) until a client has something to sell (a product, service, or idea) or in the case of editorial an idea to convey. At this point, the client becomes willing to part with the dollars (the money stream) to accomplish his/her sales or editorial goals and a model is hired. It is the size of the potential sales' goals and the model's importance in those goals that determines how much a model is paid (hourly fees. usage, etc.). Some types of glamour and stock lifestyle modeling can work differently as the photo itself has a value and the buyer can be found later. So, when we look at different types of modeling we are looking at different classes of clients. As an example, the Fashion Industry is dependent on using models in its advertising, promotion, and sales material. In certain top fashion market cities this can lead to many job possibilities and high fees. So when considering a modeling career you must start by looking at the different types of modeling being demanded by clients, the requirements for a given type of modeling and if your physical, talent and personality are right for that type of modeling.

So what are some types of modeling and their requirements?

check out the next chapter.

Naam
Kat Models School of fashion

If you want to be a top fashion model, it only happens in cities. Fashion modeling does not take place in small towns in Uganda, Kenya or which ever small town you come from in Africa. The designers are not there, the fashion magazines are not there, and the show rooms are not there. The really BIG FASHION happens in Nairobi, Kampala, Dar es salaam, Kigali and the rest of which they play by their own rules. If they find you and you have the look they want for that season, then they have the photographers, make-up artists, hair stylists, clothing stylists, art directors, and budgets to make it work. What I am about to say means very little to the fashion elite. But if you are trying to get into modeling or you're in a minor fashion market doing catalog work, character work, product support work, or other secondary work, then this information holds true.

The modeling industry is quite diverse. However, the part that most people have seen glamorized is the life of the fashion Supermodel. For some, the idea of a jet-set life style is very appealing but, let me tell you, you stand a better chance of winning the ponyoka na pick up (run away with a pick up) than becoming one of the dozen or so Supermodels. Which points to a harsh reality of modeling - most people who try to make a living as a model will fail. Fortunately, for many, just trying to make it is personally rewarding. You will never know if you might have what it takes if you never try.

The following chapters may give you some ideas of what it takes to be a model and how to get started. This information not only looks at fashion modeling but, also, other types of modeling. The material covers some of the basics. Only through proper training and hard work, however, can you become a professional model. I hope you will use this as a starting point to decide if modeling is right for you and may it give you some direction towards starting a career.

Naam
Kat Models school of fashion

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Kat Models

How do you find work as a model? (Chapter Five)

A model personality (Chapter Four)

Stage Mom

What Next

Types of Modeling (Chapter three)